Consumers today have become savvier and are more gravitated towards authentic story-telling. The increased competition and rising demand has prompted market leaders to explore novel ways to engage their audience. For instance, the rise of live-video, and behind-the-scenes content has enabled brands to drop the corporate veil and lift up their social media and content marketing. Users today have a vicarious view into the world; they have previously been unable to access. Here, native advertising is having an increasing prominence, enabling brands to find a home for their content. With more relevant conversation and higher creative standards, one can truly leverage the essence of native advertising through a perfect blend of ad content and page content. However, the key lies in tackling some of the most intricate challenges of reporting, scalability and authenticity by using a strategic approach to digital strategy. Instead of wasting time through duplication, organizations need to create specific strategies to integrate a digital experience plan to other business activities to achieve their goals. The time is ripe to create a digital innovation team—to drive change and use technology in exciting, innovative and rewarding ways. While creating a culture of innovation, CIOs also need to work closely with the team to brainstorm across siloes and understand market challenges to foster goal-oriented digital experience strategies.

In this edition of CIOReview, we bring to you the best of breed companies that offer unconventional digital experience services for a simplified user experience and frictionless customer journey.

We present to you “10 Most Promising Digital Experience Consulting/Services Companies - 2018”