With an emphasis on connected customer experiences, R2i started its journey as a marriage between an independent tech firm and a creative agency; spinning originality and innovation. Today, R2i is creating state-of-the-art marketing solutions that accelerate its clients’ digital experience strategy. “We’re rooted in integrating technologies and creativity to connect decision-makers with dynamic networks of data, people, and ideas,” states Michael Paige, CTO of R2i.
Elaborating further, Paige notes that there was a time when ‘customer experience’ was defined by a combination of market segment data, customer purchasing histories, and buyer persona attributes. Nevertheless, in this new era of customer-centric digital business models, it takes more than that to build and nurture brand loyalty. The bar has been raised, and to remain competitive, companies need a comprehensive picture of the customer experience, which covers every angle of interaction to provide a panoramic view of the customers’ digital journey. To that end, R2i develops strategies around uniform views of the customer journey and sales funnel. From there, the company fine-tunes what it knows about its clients’ audience, describes how to engage customers through personalized messages, and then works through the mechanism of creating relevant experiences across channels. This approach expedites business outcomes and creates a meaningful connection between brands and their customers.
What makes R2i a cut above the rest is its extensive digital marketing expertise that enables them to derive the value from its clients’ existing technology and tools.
At this juncture, Paige proudly recalls their successful engagement with Pentair, a global company that delivers sustainable water treatment solutions to residential and commercial customers around the world. Prior to R2i stepping into the picture, the client was operating with a wide range of product lines and subsidiaries, each with its own unique brand style, digital properties, and technology stacks. This fragmented business taxonomy was hurting Pentair’s organizational value. R2i helped Pentair re-imagine its digital presence for external and internal stakeholders by leveraging the Adobe Marketing Cloud. With a six-month timeframe for launching the site, R2i empowered the company to touch all major milestones with an agile methodology. This full lifecycle project began with deep analysis into user personas, card sorting sessions—as per information architecture(IA) methodology—analysis of critical goals and KPIs,along with authoring needs across internal marketing and sales teams. Through R2i’s strategic approach, Pentair actualized their critical business decisions and moved toward “One Pentair.” R2i’s UX and design teams crafted a new site experience focused on holistic solutions around improving the flow of water. New features were further engineered by R2i’s technology team to coincide with the new UX design. “We have unmatched expertise that allows us to create highly engaging experiences that focus on achieving measurable business results,” says Paige. And with such ability and a charismatic attitude, R2i is now all set to guide many other organizations through a similar transformative journey.