The company’s novel ‘Engaged Customers’ framework helps organizations integrate customer data from disparate online and offline sources such as transactions, CRM, and third-partysources. They then leverage traditional or social media, ecommerce or any emerging technology platform to generate a holistic customer profile by leveraging powerful ‘listening’ and data analytics platforms. ISM’s clients gain a high-level view of their digital transformation position while simultaneously being able to pinpoint routes and measures to secure customer acquisition, retention, and growth. “We ensure digital business processes are solid, change management programs are in place, and the right technology is being leveraged.
ISM’s partnership with a multinational oil and gas entity best exemplifies the company’s digital transformation capabilities. The client wanted to expand their technology leadership with digital engagements, and achieve tighter collaborations between sales reps, customers, and distributors. In support of their digital transformation strategy, they developed and implemented a private (‘branded’) social media community. ISM worked closely with the client’s executive team to determine the best approach to sustain technology leadership. The company held executive workshops to prepare the executive team for a digital initiative, which helped the client overcometheir concerns over sharing information with their distributors and customers. ISM built a robust communication program to ensure community growth from internal users, distributors, customers, and partners. ISM also facilitated SME process workshops, locked down content areas, secured and trained internal SMEs, targeted initial users, and launched the community. “Successful digital transformation means being proactive, collaborative, innovative, empowered, and customer-centric, moving toward a more digital and tech-centric culture,” adds Goldenberg.
In a nutshell, ISM brings to the table proven digital transformation implementation methodologies and support,a metrics-based approach to drive successful outcomes, and 100% objectivity as to technology vendors and implementation partners.The company’s success streak with world-class, global B2B and B2C organizations is a testimonial to theirability to helpenterprisesat any stage of theirdigital transformation journey including activity design, vendor selection, and implementation of new technologies and/or the re-engineering of legacy systems. “To maintain our digital transformation leadership position, we constantly challenge ourselves and our clients to see the potential that the digital age can bring to their business in ever expanding ways and collaborate with the top experts from our internal team, clients and best-in-class technology partners.” concludes Goldenberg.