In today’s world, growing as a small business requires a balance of excellent service and digital marketing expertise in a complex, fast-paced, and dynamic marketplace. The problem is that on average it takes over 60 percent of a small business owner’s time to increase online reviews, manage their online reputation, and create, circulate and optimize ads on the right platforms to reach the right audience. That leaves little time to focus on core business activities, like staying on top of evolving technologies, managing skills shortages and high staff turnover, and meeting changing customer demands. Unfortunately, this negatively impacts the business’s marketing efforts. Having an effective marketing strategy is a vicious, never-ending cycle, and yet one of the critical aspects that organizations tend to overlook. “Most local service-based businesses lack the tools, people, time, and resources to undertake an analytics-backed customer engagement and marketing strategy,” informs Jay Bean, founder and CEO of FreshLime, a marketing analytics and customer engagement company based in Utah.
Striving to bring an end to such scenarios, Bean and his team created a cloud-based lifecycle marketing platform—one which tailors an organization’s marketing efforts to meet the changing needs of its customer base—to provide local business owners simple solutions that help build and manage better customer relationships. By merging customer, transactional, and marketing data, the platform automates customer engagement through targeted campaigns and provides businesses with valuable insights and transparency into identifying the effectiveness of marketing initiatives—all of which help them grow and thrive.
While, there are numerous point solutions within the small business arena—complicated CRM, marketing, social media platforms, and online review solutions—that help firms connect and stay engaged with customers, what sets FreshLime apart is that it is an integrated solution. “Our platform is comprehensive, data-driven, and focuses on the bottom-of-the-funnel marketing,” adds Bean. “With FreshLime, organizations do not have to go in search of different platforms for online reviews, customer engagement, social media, and so on.
Our platform is comprehensive, data-driven, and focuses on bottom-of-the-funnel marketing
Rather, our marketing platform connects businesses to customers on their preferred channel.” FreshLime ensures a small business is at the forefront on social platforms and is listed correctly in all the places that their customers look for services—be it Google, Yahoo, Bing, or Yelp—providing an appropriate way to capture customers’ attention.
FreshLime also creates and maintains profiles for every customer it interacts and engages with. “This way, if a previous customer re-engages with a business, they already have all of the client’s details and can accordingly respond to their needs,” elaborates Bean. “We help companies grow through personalized customer engagement.” Furthermore, FreshLime’s ‘single customer view’ approach to small business marketing enables companies to build long-lasting relationships with their customers. Backing this statement, Bean proceeds to cite a case study involving a plumbing company in South Jordan, Utah. “The client, who experienced a monthly repeat customer rate of 35 percent, approached us with a desire to improve the numbers,” asserts Bean. In response, FreshLime connected its lifecycle marketing platform with the customer’s QuickBooks, which not only resulted in an increased repeat customer rate of 51 percent but also improved their ROI. “Our company’s clients are achieving 10-100 times ROI with our platform,” states Bean.
Founded in 2016 by a team of industry veterans with a proven track record of building successful growth companies in the digital advertising space, FreshLime believes that every local business should have access to solutions that enable them to connect and interact with customers on the devices and networks they commonly use. “Small businesses are the backbone of the U.S. economy. And, for a long time now, their markets have been underserved,” says Bean. “But, with FreshLime, these businesses will have an opportunity to interact with their customers in a more personalized way.”